Beacon Sports: PBA and Northwood compete in Chick-fil-A battle

By Jennifer Rodino
Features Editor

Craving some Chick-fil-A? Get ready, Palm Beach Atlantic University, because from now until Feb. 15 PBA supporters can show their school spirit by eating more chicken.

The “Chick-fil-A Challenge” is taking place at two local restaurants, located on Palm Beach Lakes Boulevard and on Okeechobee Boulevard at Florida’s Turnpike.

This challenge is a competition between PBA and Northwood University to see which school can bring in the most sales on their purchases.

“I wanted to get involved with two local universities and get our name out into the community,” said Jennifer Brown, marketing director for both Chick-fil-A locations.

This is the first challenge that Chick-fil-A is hosting for local college students. In the past, Chick-fil-A has held many successful events for nearby high schools.

“By doing this challenge, we hope that this enables each school to know about our catering service,” Brown said.

The winning university receives 20 percent of the total sales, with the runner-up receiving 10 percent.

Each university will benefit from the challenge, so the more students go out and spend the more they get back.

The winner of the contest will be announced in the Rubin Arena at the PBA men’s basketball game against Northwood, which starts at 7 p.m. on Feb. 15.

“I think this is a great way to get students to go out and spend money at Chick-fil-A, knowing that a percentage of our total gets brought back to the school,” said PBA junior Rachel Lawrence.

Before and during the game, Chick-fil-A will be outside in the Greene Complex lobby with the famous cow mascot allowing students to spin a wheel to win prizes.

“Hopefully this challenge will give the men’s basketball game a great turn out and students will be pumped and bring their school spirit,” said sophomore Chelsea DaSilva.

Get fired up PBA, and make sure to select Chick-fil-A for your meals so we can win this challenge.

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