By Collier Rice
The Super Bowl is headed to South Florida again this year and local communities and businesses are looking to cash in on the action. Palm Beach County raked in approximately $42 million in 2007, when Super Bowl XLI (41) visited Miami.
“The economic impact of these events is quite positive,” said Roger Amidon, executive director of Palm Beach County’s Tourist Development Council.
This impact on a community is staggering. The average revenue generated for a Super Bowl host community is $350 million.
The county has scheduled 14 events this year as compared to one back in 2007. Local officials and businesses are hoping the increase in events will translate into an increase in revenue.
“Palm Beach County’s goal is to nab as many dollars as we can out of this,” said Joe Maltese, marketing manager and consultant for Palm Beach County Sports Commission.
With both the Pro Bowl and Super Bowl in Miami this year, opportunities to nab those dollars should abound.
Those wanting to kickoff the super celebrations early have that chance as early as Wednesday, Feb. 3 when the Super Celebrity Fishing Classic Tournament takes place from 7 to 10 a.m. in Miami. While the price tag is steep, upwards of $2,000, it’s all for a good cause. Proceeds will go to charities honoring the NFL players who died last year in the tragic boat accident off Florida’s west coast.
The action really heats up on Feb. 4. when NFL charities partner up with GoBowling.com for the Celebrity Bowling Classic. Four amateur bowlers will team with a celebrity, including current and former NFL players. The event begins at 8 p.m. at SpareZ Lanes in Davie.
Super Clematis by Night, a football friendly version of the West Palm Beach flagship event, runs from 5 to 9 p.m. on Thursday. The special edition is an official celebration sponsored by the South Florida Super Bowl XLIV Host Committee. Pro athletes, interactive sports games, contests, prizes, two stages of entertainment and a Spirit competition between cheerleaders and bands from local schools, headline this one of a kind event.
According to the Sports Commission, Super Clematis By Night was the single most well attended Super Bowl related event in South Florida in 2007. It attracted over 25,000 people that year and West Palm Beach Mayor Lois Frankel hopes this year’s edition will even better.
“It was very successful three years ago,” she said. “We have a much better downtown to show off (now), probably 30 or 40 new businesses, including lots of new restaurants. We have a lot more going on, and though the initial impact is important, we want them to see how exciting downtown is and come back.”
Events continue Saturday with the Super Bowl NFL Charities Celebrity Golf Classic at famed Doral Golf Resort in Miami.
Locally, the Dan Calloway Recreation Complex in Riviera Beach will host a youth camp for kids ages 10 to 17 from 8 a.m. to 12 p.m. on Saturday.
Both Glades Central High School and Boynton Beach High School will host camps as well. This camp also runs from 8 a.m. to 12 p.m. and is available for kids ages 6 to 12.
All camps will feature both current and former NFL players teaching kids fundamentals of the game as well as good sportsmanship.
Pre-game day events culminate with Super Bowl Saturday Night in Fort Lauderdale. This free outdoor concert and fireworks show at Ft. Lauderdale Beach Park, kicks off at 4 p.m. Bands Barenaked Ladies, O.A.R. and Robert Randolph and the Family Band headline the event.
A full list of all Super Bowl related events in South Florida can be found online at http://www.southfloridasuperbowl.com
The game between the New Orleans Saints and Indianapolis Colts, will take place Sunday, February 7 at Sun Life Stadium in Miami. Kickoff is at 6:35 p.m. EST.